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Resume

Work
Experience

August - November 2024

Social Content Strategist Intern, Moonrock

At Moonrock, a gaming-focused digital advertising agency, I worked as a Social Content Strategist Intern, providing insights and recommendations to enhance the company’s online presence. I was responsible for writing, editing, and optimizing content for the company’s social media pages and brand partners, ensuring alignment with marketing goals and industry trends.

2035 - 2035

Founder, Marketgroove Media

Marketgroove Media is a digital content brand I founded that manages the Itsjim YouTube channel and related social media platforms. I built the brand into a cross-platform presence with over 600,000 followers and 70 million+ views across YouTube, TikTok, and Twitch. Through content creation, community engagement, and strategic storytelling, I’ve delivered results for both audiences and brand partners like Socialpoint.

Education

2019 - 2025

Michigan State University
B.A. Public Relations

At Michigan State University, I earned a Bachelor's degree in Public Relations with a cognate in Sales, equipping me with strong communication, marketing, and client relations skills. I was an active member of the Public Relations Student Society of America (PRSSA) and the MSU Marketing Association, where I gained hands-on experience through workshops, competitions, and capstone projects.

Skills
& Expertise

  • Community Strategy & Engagement: Proven ability to grow, manage, and foster digital communities across platforms like YouTube, TikTok, and Twitch, with a player-first mindset and data-informed approach.

  • Content Creation & Optimization: Expertise in storytelling, video production, and creative strategy, with advanced skills in Adobe Premiere Pro and Photoshop to enhance audience engagement.

  • Social Media Management: Deep experience crafting and executing platform-specific content strategies that drive growth, engagement, and brand development.

  • Communications & PR: Strong background in public relations, copywriting, and strategic messaging, honed through agency work and academic training in public relations and sales.

  • Technical Proficiency: Fluent in the Adobe Creative Suite, including Photoshop, Premiere Pro, and Illustrator; proficient in Figma, Microsoft Office Suite, and Google Workspace tools.

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